Everybody is not endowed with natural entrepreneurial talent. When it comes to venturing forth the road not yet traveled, everybody is not fulfilled with the courage to accept challenges. There are very few souls who move ahead to take up all challenges and fight for their success. Edmond Masjedi is one such archetypal modern entrepreneur who passed over his doubt and stood by his firm beliefs.
One night, Edmond Masjedi’s wife Shannon demanded him to prepare a special and unique dessert for her. In order to please his wife, he decided to introduce a small proportion of alcohol content into his ice cream mixture, hoping that it would create something different. This was a turning point in his life. There was no looking back for him since then. After his homemade trials became a success, Edmond Masjedi collaborated with a few mixologists, food scientists, and chefs aiming to perfect the taste, texture, and alcohol content. He mixed some alcohol content in his ice pops and ice creams to give your taste buds a lingering pleasure.
Edmond Masjedi has extensive business features that helped him to make wise and timely decisions. He believes that leadership and confidence are largely responsible for the success of any business. Along with this professional expertise, he was also dedicated to helping out others in every way possible. He is a regular volunteer at Penny Lane and St. Jude foundation. He is a true encouragement for young entrepreneurs.
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